At it’s core, Un-Outsourcer represents the adoption of a new philosophy on the part of T-Systems which challenges the established rules by transferring risk from the customer to the service provider, through a change in the mechanisms by which customers procure, implement and manage ICT products and services. It is also linked to a more general brand promise on the part of T-Systems to do things better, smarter and with greater simplicity. This is embodied through the brand expression “Un-Matched Quality”.